Case Study

Insights Dashboard

Your entire business in one view — real-time, actionable, beautiful.

AnalyticsSaaSBusiness Intelligence5 days delivery
5
Day Delivery
340%
Faster Reporting
12
Data Integrations
98%
User Adoption
Insights Dashboard
The Challenge

What they needed to solve

The client had a team of 40 people relying on a patchwork of spreadsheets, Notion pages, and manual reports to track business performance. They needed a single source of truth — a real-time dashboard pulling from Stripe, HubSpot, Google Analytics, and their internal PostgreSQL database. Enterprise BI tools were overkill (and wildly expensive). They needed something clean, fast, and usable by non-technical team members from day one.

Our Approach

How we solved it

Real-Time Data Pipeline

WebSocket connections to live data sources. KPIs update every 30 seconds without a page reload — always current, never stale.

Zero-Learning-Curve UX

Designed for non-technical users first. Drag-and-drop widget layout, plain-English metric labels, and one-click report exports.

Multi-Source Integration

12 pre-built connectors covering all major business tools — Stripe, HubSpot, GA4, Intercom, Slack, and more. Setup in minutes.

Key Features

Everything that was built

Real-Time KPI Tracking

Live widgets for MRR, churn, CAC, LTV, and any custom metric. Data refreshes every 30 seconds automatically.

Revenue Analytics

Detailed revenue breakdowns with trend charts, cohort analysis, and MoM/YoY comparisons.

Team Performance

Individual and team KPI scorecards, goal tracking, and performance trend lines across any time period.

Customisable Widgets

Drag-and-drop dashboard builder. Each team member can configure their own layout and saved views.

Automated Reports

Weekly digest emails sent automatically every Monday. Custom report schedules for different stakeholders.

Multi-Source Integration

12 data connectors including Stripe, HubSpot, GA4, PostgreSQL, Intercom, and Slack — zero manual data entry.

Results
340%
Faster than manual reporting
5
Days to production
12
Live data integrations
98%
Team adoption rate

Our Monday morning standup used to take 45 minutes just getting everyone on the same page with numbers. Now it takes 5. The dashboard is open on every team member's screen all day.

Sarah ChenCOO, Operations Lead
Tech Stack

Built with

Next.jsReactTypeScriptPostgreSQLTailwind CSSVercelWebSockets
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FastLaunch_v2.0 // EST. 2024 // UK